The Job Atlas As Your Guide to Association Growth

professional standing in front of a whiteboard covered in sticky notes February 27, 2017 By: Carla O'Dell and Stephen Wunker

A new framework can help your organization to develop and expand its business opportunities and horizons. The Jobs Atlas is a roadmap for understanding what your customers, and members, truly need, and it can be easily applied to associations.

How can a long-established organization find new ways to grow and increase its relevance? That was the challenge we faced at APQC (formerly American Productivity and Quality Center), a nonprofit with more than 500 members that focuses on benchmarking, performance improvement, and knowledge management....