A Simplified Way to Analyze Price Sensitivity

A Simplified Way to Analyze Price Sensitivity

price under magnifying glass August 28, 2017 By: Davin Hattaway, CAE

Do you wonder if your association's programs are priced correctly? A three-step price sensitivity analysis can help your organization to accurately determine value.

Many associations make pricing decisions based on pride, instinct, and inertia. You feel a program is worth $1,000, so that's what you charge, or you charge $1,000 because it was $950 last year and you needed to cover rising costs....