How to Organize Membership Teams to Deliver Better Value

How to Organize Membership Teams to Deliver Better Value

group of people joining hands in a huddle April 4, 2017 By: Joyce O'Brien

Since membership departments are responsible for an association's most integral work, it's important to make sure they're structured to not only be efficient but also to deliver optimal value to members. Here's a three-step process for making that happen.

Last year ASAE published a second edition of the popular Membership Essentials: Recruitment, Retention, Roles, Responsibilities, and Resources. The book, written by thought leaders from across the association community, covers every facet of membership, from recruiting and engaging new members to membership retention and long-term engagement. More recently, ASAE's Membership Section Council presented a webinar [WebEx extension download required] that featured three of the book's authors providing a snapshot of the information contained in their chapters....