How Next-Gen Thinking Led to Publication Success and Audience Growth

How Next-Gen Thinking Led to Publication Success and Audience Growth

Digital magazine July 4, 2016 By: Linda Norris-Waldt

After budget cuts shuttered its 25-year-old magazine, the National Association of Home Builders launched Best in American Living, a digital-only publication that has extended its reach, audience demographics, and brand power.

It's unusual when a magazine editor can look at a budget cut and see a silver lining....