How a Credentialing Program Can Fuel Global Growth

How a Credentialing Program Can Fuel Global Growth

digital 3-d globe with bar chart in background July 19, 2016 By: Emily Bratcher

According to a recent survey, most associations think that membership numbers are the best way to gauge success in their globalization efforts—but are they? One association found that focusing on its credentialing program drove substantial growth in both international credential holders and international members.

How should an association measure international success? In the recently released 2016 Association Global Growth Trends Survey Report by Globalstrat, a company that provides international growth strategies to associations, nearly 50 percent of respondents agreed that membership growth was the best way to gauge how well an association was doing in the area of globalization. ...