How a Small State Association Found a Global Perch

How a Small State Association Found a Global Perch

a gavel laying on a world map December 12, 2016 By: Stan Bissey

Here's how the 2,400-member California Judges Association found a niche globally and, in the process, brought in some nondues revenue.

With no specific product to sell, many executives of smaller associations roll their eyes when the discussion turns to "going global." I confess that I certainly have. But in 2005, when the California Judges Association took its first global foray to Morelia, Mexico, I discovered that the perception that small associations can't play a part in the global community was false....