3 Ingredients of an Effective PAC Fundraising Appeal

3 Ingredients of an Effective PAC Fundraising Appeal

October 26, 2015 By: Bryan Ochalla

Raising money for your political action committee is all about the story you tell your potential donors. Don't focus on dollars. Instead, show donors what they stand to gain by supporting the cause—or what they may lose if they stay on the sidelines.

When associations—and the experts who advise them—talk about how to enhance fundraising efforts for their political action committees, they usually stick to talking about benchmarks. And that's a mistake, says government relations consultant Amy Showalter....