A Forward-Thinking Conference Overhaul for the 98-Year-Old DMA

A Forward-Thinking Conference Overhaul for the 98-Year-Old DMA

Meetings November 9, 2015 By: Samantha Whitehorne

Change can be hard for an association that's almost a century old. But the Direct Marketing Association's reinvention of its annual conference to the &THEN event shows anything can happen—and that having member data and a dedication to innovation can pay off.

We all know that change is hard. For associations, in particular, change can prove even more difficult given budget constraints or staff and board members who like the way things have always been and fear shaking up the status quo. ...