How to Build a Successful Group Purchasing Program

How to Build a Successful Group Purchasing Program

Fundraising and Nondues Revenue February 2, 2015 By: Samantha Whitehorne

Associations that harness the collective buying power of their members not only can offer members discounts on products and services, but they also can build better relationships that strengthen the association's bottom line.

The National Human Services Assembly was looking for a way to add member benefits and increase the organization's nondues revenue at the same time. So Irv Katz, NHSA president and CEO, started to look into various options to make both of those things happen. The list included staples like new educational offerings, advertising opportunities, and so forth....