The Benefits of a "Glocal" Approach When Expanding Membership Across Borders

The Benefits of a "Glocal" Approach When Expanding Membership Across Borders

April 27, 2015 By: Mollie Pillman, CAE and Marsha L. Turner, CAE

Approaches to membership recruitment and retention can be a mixed bag for every association, especially those that are international. Here's one example of how the International Association of Lighting Designers incorporated a successful global and local approach.

As association professionals, we all know that there is no one-size-fits-all membership model. ...