How ANA Became a More Responsive Membership Organization

How ANA Became a More Responsive Membership Organization

By: Karen Daley and Cindy Balkstra, MS, RN, CNS-BC

When the American Nurses Association overhauled its governance model in 2012, it began an era of transformation in the organization from top to bottom. Key to success in that change has been a mix of technology and communication efforts to empower members in new ways.

In 2012, the American Nurses Association (ANA), a nonprofit organization representing the interests of the nation's 3.1 million registered nurses, launched a dynamic transition to become a more modern, relevant, responsive membership association. Similar to challenges faced by other associations, catalysts for change included declining membership, inefficient governance structures, an unfocused menu of programs and services, and a failure to adequately adopt digital advancements....