Two Questions to Ask to Boost Your Fundraising Efforts

Two Questions to Ask to Boost Your Fundraising Efforts

fundraising By: Eric A. Nielsen

When it comes to fundraising, of course, targeting your ask to the right audience is fundamentally important. But so is an old-school technique: Telling your potential donors why your association deserves their money.

Imagine for a moment you are on a remote island—no cell phone, no internet, and no mailbox—for one week. Think of all the emails and direct mail letters that would await you upon your return....