A Meetings App Exceeds All Expectations

A Meetings App Exceeds All Expectations

meetings By: Samantha Whitehorne

Third time was the charm for the Association for Information and Image Management's mobile app at its 2014 annual conference. The organization found that a clean and simple-to-use interface, coupled with outreach and incentives, created an app that attendees were excited to use.

The Association for Information and Image Management had the same goals in mind for its April 2014 conference that any other association meeting would: Bring together attendees, give them the opportunity to discuss trends, provide members with education they can take back to the office and implement, and generate nondues revenue for the organization. ...