Advancing Advocacy With the Help of an App

Advancing Advocacy With the Help of an App

By: Rob Stott

Done right, a mobile app can be an extremely effective tool to help an association engage its members in advocacy. But what does the perfect app look like? Here are some basic rules to follow when developing and launching an advocacy app.

I don't know about you, but I've made a pastime out of finding new mobile apps to download. Sometimes I'll find a new game that entertains me for a while; other times it'll be a tool that helps me be more productive or stay current on news happenings, especially with associations....