Minimize the Void: Improve Member Retention Through Better Employee Engagement

Minimize the Void: Improve Member Retention Through Better Employee Engagement

By: Shawn Casemore

Are you having trouble engaging and keeping members? Consider the possibility that the broad, diverse set of benefits and services that draws members in is actually stretching your staff too thin to be effectively delivered. Here's how you can balance member value with the need to foster happy, engaged employees.

Several years ago, I had the good fortune of working with Mark, an event coordinator with a mid-sized association. Mark was well liked by his peers and association members, but he was harboring a secret. Mark was privately planning his departure from the association to move to an organization that demonstrated greater appreciation for his efforts....