Data Point: Time for Tik-Tok?
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The fastest-growing social media platform in the world isn’t Instagram, SnapChat, Facebook, or Twitter. It’s TikTok, a short-form video-sharing app that has more than 500 million active monthly users worldwide and is especially popular with Gen Z audiences.
A recent study from Activate, Inc., says TikTok is experiencing higher engagement time with U.S. users than any other platform. That’s leaving many brands to wonder: Is it time for a TikTok strategy?
Average monthly time spent on social media platforms, per U.S. user:
TikTok
10 hrs
9 hrs, 28 mins
4 hrs, 35 mins
Snapchat
4 hrs, 9 mins
1 hr 4 mins
1 hr 3 mins
32 mins
Source: Activate, Tech & Media Outlook 2019, October 2019