Data: Current and Anticipated Uses of Meeting Apps

meetings Associations Now September/October 2015

You not only want to make first-timers feel at home at your meeting, but you also want them to return. A glimpse at how two associations make conference newbies feel at home.

Associations need their meeting apps to do more than serve up the conference agenda. One recent study reveals that while the top-four current uses for apps are tactical, the four anticipated uses for 2016 are more strategic.

Associations need their meeting apps to do more than serve up the agenda. While the top four current uses for apps are tactical, the four anticipated uses for next year are more strategic.

Current Uses

  • Surveys
  • Speaker Profiles
  • Session Descriptions
  • Expo Floor Maps

Anticipated Uses

  • User location-based technology to create seamless session check-in
  • User location-based technology to facilitate attendee networking
  • In-app activity stream of trending sessions, most popular comments, and so forth
  • Ad hoc community building

Source: MPI Meetings Outlook, Spring 2015 Edition

[This article was originally published in the Associations Now print edition, titled "Mobile Multitaskers."]

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