Associations may be non-profits, but that is no way means they don't need to be well run businesses. In this module we take a look under the hood of associations as the operation models and practices that are the behind-the-scenes drivers of value and mission.

This online course is part of ASAE's Certificate Program in Association Management, a series of courses designed to build a strong understanding of the core functions of association management. Specifically designed for those who are new to the profession or have less than five years of experience in the field.  Operational Excellence in Associations will leave you with a better understanding of brand management, business development and strategic partnerships, which are critical to organizational success.

Course content:

Module One: Public Relations, Brand, and Marketing

Module Two: Human Resource Management

Module Three: Financial Management

Module Four: Risk Management

Module Five: Vendor Management

This course qualifies for 3 CAE credits and takes about 3 hours to complete. 

Earn the Certificate in Association Management!
This course is part of ASAE's Certificate in Association Management, a curated group of courses designed to build a strong understanding in the core functions of association management. Completion of all six courses qualifies you for 17 CAE credits and the certificate, but you can select any number or combination of courses depending on your interests and needs:

• Essential Practices in Association Management
• Systems of Volunteeer Excellence 
• Membership Models Development and Engagement
• Operational Excellence in Associations
• Culture and Leadership
• Leading with Ethics and Creating an Ethical Environment

Consider this course the starting point on your association management career path. 

The full certificate bundle of courses is available for purchase now, but please note that the content for the individual courses will be released on a monthly basis starting in September 2023. The first available course will be "Essential Practices in Association Management." 

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Our Guarantee

Our goal is to provide truly exceptional offerings and service, and we won't be happy until you are. If any programs, products, or services of ASAE do not fulfill our promise, we will make the situation right.

Digital Accessibility

The learning platform is compatible with screen readers. All individual courses have available captions and transcripts. If you have requests for additional reasonable accommodations, please email accessibility@asaecenter.org.

Cancellation, Refund, & Substitution Policy

ASAE will fully refund program registration fees in full with notifications submitted to ASAE Registration via e-mail at ASAEservice@asaecenter.org. All registration cancellations and refund requests must be made in writing by 15 business days after purchase. Requests made in writing more than 15 business days after purchase will receive a refund of registration fees minus a $50 administrative fee. Refunds cannot be approved for no-shows or for registrants who complete more than 50% of the course. Log-in sharing and splitting are strictly prohibited.

Event Cancellation or Postponement

ASAE reserves exclusive right to modify, postpone/reschedule or cancel programs for any reason, including but not limited to emergencies or other 'acts of God'. If there is a program cancellation, every attempt will be made to reschedule, and registration fees will be applied to the rescheduled event date. Any travel, lodging, or incidental expenses incurred related to a cancelled event cannot be refunded under any circumstances. If a cancelled event cannot be rescheduled, ASAE will determine an equitable basis for the refund of a portion or all of the registration fees, after due consideration of circumstances and expenditures.

Code of Conduct

The registrant agrees to abide by ASAE’s Virtual Meeting Code of Conduct .