Strategic Community Building: Driving Association Success Through Engagement

This webinar explores how associations are strategically leveraging community to drive organizational success. As the foundation of association work, community extends across all activities and initiatives we undertake. Drawing from research from ASAE’s Association Insights Center, participants will learn practical approaches to evaluate their community's strategic impact on organizational mission, operationalize community as a shared responsibility among staff and volunteer leadership, and support association boards in assessing their community investment.
Join us to discover how reimagining community as a strategic driver rather than just an engagement metric can enhance membership growth, deepen participation, and propel your association's mission.

- Identify specific metrics, beyond page views and click-throughs, that illustrate the throughline from community to accomplishing your association's strategic goals
- Learn how to engage your board in community-building, demonstrating the value of investment, measurement, and cultural leadership
- Discover where to sync your community strategy with organizational strategy to boost ROI

Speakers:

Kristi Donovan, CAE
Practice Director
McKinley Advisors

Ona Alston Dosunmu, CAE
President and CEO
National Association of College and University Attorneys

Bill Schankel, MBA, CAE
Chief Executive Officer
NAFA Fleet Management Association

You may access the 'Strategic Guide to Building and Sustaining Community for Association Success', developed by the ASAE Association Insights Center at www.asaecenter.org/aic. Resource is on the lower right side of the page.

This program will be hosted on ASAE’s learning platform, ASAE Academy. Registrants will receive instructions on how to log into ASAE Academy as well as a reminder email the day before the program. This program will be recorded and available to registrants within two days of the conclusion of the program on ASAE Academy. Additionally, the webinar will be hosted on Zoom and will have professional live captioning provided by 3PlayMedia. If you have questions about this event's accessibility, please reach out to Christin Berry, CAE.