Membership Essentials, 2nd Ed. (digital book)

Membership Essentials, 2nd Ed. (digital book)

Product Information


Sheri Jacobs, FASAE, CAE


PDF/Electronic Distribution

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Membership is what it's all about for most associations. With dues being the largest source of revenue for many associations, membership is often called the lifeline of associations. But like everything else, it's constantly evolving. Your membership program, strategy, and tactics should evolve too. Membership Essentials can help with that.

This new edition of a perennial bestseller and CAE Core Resource covers every facet of membership, from recruiting and engaging new members to membership retention and everything in between. The comprehensive examination of this critical area of association management will benefit those trying to structure a department, train staff, or make adjustments to their current tactics and strategies. In it, you'll find

  • formulas for calculating financial metrics
  • sample infographics and dashboards
  • tables and figures offering examples, research data, and more
  • case studies

Membership Essentials reflects the expertise and experience of thought leaders from the association community and membership guru Sheri Jacobs, CAE, who served as executive editor. Make sure you're well informed on current membership trends and best practices. Order your copy today.

Purchased copies of this digital version will be accessed through ASAE Bookshelf. Bookshelf is a digital web- and app-based book platform that provides more tools and accessibility features than a traditional PDF. Once purchased, a link to access the digital book will be available in the Downloads and Subscriptions section of the purchaser’s ASAE online profile. This link is non-transferable and not shareable. It is unique to the purchaser. Users who purchase multiple copies will receive an email with an access code for each copy purchased. Each code can be provided to a single recipient for access. If you wish to purchase a single digital copy for someone else, please contact

This valuable resource is also available in print.

(2016, ISBN 978-1-118-97624-1, 304 pages)