16,944 voices reveal the real reasons for joining--or not. You'll gain more confidence that your organization's value is positioned to appeal to what really matters. The research publication from ASAE Press,The Decision to Join: How Individuals Determine Value and Why They Choose to Belong, mines the motivations of nearly 17,000 individuals to give you insights that lead to a true competitive advantage. From membership marketing to strategic planning, The Decision to Join influences every aspect of your organization.

Break through any doubt about why people belong to any association. You'll never look at membership the same way again.

(2007, 118 pages, ISBN 9780880342865)