Protect Your Employer Brand: How to Handle Negative Online Reviews From Employees

Protect Your Employer Brand: How to Handle Negative Online Reviews From Employees

thumbs up and down April 18, 2016 By: Christine Umbrell

For associations, employee review websites like Glassdoor and Vault can be a blessing or a burden, as the quality of an association's reputation as an employer can affect its ability to attract talent. Here's how to monitor and respond to the public feedback.

When was the last time you checked to see if your association has been reviewed on Glassdoor, Vault, or another employee review site? If your answer is "never," then you are missing a golden opportunity to learn what employees and interviewees have to say about your association—and to thoughtfully respond to criticisms and make adjustments that may improve your company culture. ...