The New Member Experience: From Anonymous Visitors to Die-Hard Advocates

The New Member Experience: From Anonymous Visitors to Die-Hard Advocates

By: Mike Dolan

Looking to create a better digital experience for your members? Take your digital content from good to great with this six-step process that focuses on delivering a consistent and personalized experience for users.

Professional associations flourished for over 100 years by leveraging a fee-based membership model. Then along came the internet and, with it, social media. With the ability to spin up a new group online for free and at the click of a button, many people are no longer willing to plop down dollars for the privilege of belonging. They need more tangible value....