Keith Skillman, CAE
Keith Skillman, CAE, based in Lawrence, Kansas, writes about associations and their work.
The need for associations to support public protection, education, and workforce knowledge is increasing, according to findings from the ASAE Research Foundation’s centennial research initiative.
Association leaders can expect an increasing need for their organizations to support public protection, education, and workforce knowledge, according to preliminary results from the ASAE Research Foundation’s ongoing centennial research initiative. Respondents—association professionals, members, and other stakeholders drawn from rolls of 25 participating associations—put the highest value on the following association activities that support their ability to improve their industry or field:
Equally notable are rising expectations for the future. For example, 51.4 percent of respondents credit associations with having played an important role in attracting competent people into their field, and substantially more, 87.8 percent, expect this to be the case in the future.
Study participants held a generally positive view of current and past association initiatives in areas such as improving workforce knowledge, providing emergent technical information to their field, supporting career development, and setting standards. They also see a rising need for association efforts and impacts. Among many survey results:
87.8 Percentage of association members and stakeholders who expect associations’ talent-attracting activities to become very or extremely important in the future.
The ASAE Research Foundation study “Impact of Associations on Society: Evidence for Future Influence and Action” will be highlighted and further detailed throughout ASAE’s centennial year and beyond. The findings reported here are drawn from the quantitative portion of the research, conducted by research firm Westat, which is probing attitudes and expectations of association professionals and members.
Another focal point of the research is collecting case studies of demonstrated association impact. Throughout 2020, ASAE and the ASAE Research Foundation will tell the stories of these efforts and share the lessons gleaned by associations representing wide-ranging industries and professions and addressing specific problems and needs.