John Harrison
John Harrison is a retired association executive director and is now adjunct faculty at Georgia State University.
This article examines how automated recording and AI-generated note-taking affect meeting dynamics—and what associations should consider before relying on these tools.
Before pressing the record button on the next Zoom call—thinking you’re saving a lot of transcription and minute-taking time—think twice about the possible “side effects.” Especially in the realm of association note-taking, more is not necessarily better; indeed, legally and substantively, less may be more. Here, we’ll take a look at some of the pluses and minuses of trusting your video conference platform’s recording and AI-powered note-taking services.
The plus list is rather short, but impactful: You get a serviceable transcription of the conference call based on the platform’s recording—an exact record of what was said. But is this really a good thing, especially if less can be more? A recording that exists “for all time,” can easily be edited or excerpted out of context, creating potential legal and privacy implications. And something many do not consider: Knowing a meeting is being recorded may affect what participants say and how they behave. In fact, some qualitative studies suggest recording can have a “chilling” effect.
The very act of videoconferencing itself can increase cognitive load, self-monitoring, and stress. This tends to dampen conversational behavior. For example, theoretical and empirical work links video meetings to higher ambiguity, greater effort to convey the same meaning, and turn-taking disruptions, all of which can shape how detailed, nuanced, or spontaneous contributions are.
One large experimental study on video chat shows that seeing one’s own live image elevates self-focus and tends to reduce evaluations of one’s own performance in handling difficult interpersonal issues. This type of heightened self-awareness is theorized to reduce risk-taking and vulnerable disclosure in video consultations and online interactions.
We know from longstanding research that many cultures differ along several dimensions, which may affect the quality and impact of videoconferencing.
High-context vs. low-context cultures.
High-context cultures (Japan, Korea, much of the Middle East, parts of Latin America) tend to communicate with more nuance and implicit meaning; when a meeting is recorded, participants may hold back indirect criticism, avoid disagreement, or reduce emotionally expressive cues for fear that context will not carry over in replay.
Low-context cultures (U.S., Germany, Scandinavia) favor direct, explicit communication; while participants may adjust less dramatically, recording can still prompt more formality, closer adherence to stated facts, and less improvisation.
Power distance and hierarchy.
In cultures with high power distance (India, China, Malaysia), recording can amplify hierarchical pressure:
Conversely, low power distance cultures (Netherlands, Australia, Denmark) often see recording as an accountability tool that can level the playing field, encouraging broader participation.
Privacy norms, legal sensitivities, and trust.
Privacy expectations differ dramatically across regions:
Language confidence and recording anxiety.
The choice of language(s) used can also have repercussions. Those working in other than their native tongue (or a language they’re comfortable with) often report stronger anxiety when recorded:
Given the likely effects of video meetings (both positive and negative), tilting the process toward the positive might include:
Recording a conversation is in itself an “interference,” akin to the Hawthorne Effect; that is, the experimenter by his or her very presence affects the experiment. Just the presence of an automated recorder can affect the outcome of a meeting. Participants may hold back attributable ideas or criticisms, inviting groupthink and limiting brainstorming.
We then ask what is really needed to record a Zoom meeting? In committee or board settings, minutes are NOT (and should not be) a verbatim transcript. What matters is capturing outcomes and fulfilling procedural requirements, not pages of a line-by-line conversation. Arriving at a concise summary through Zoom’s recording and summary functions requires a high level of trust on the part of all the participants:
In practice, reading through a verbatim recording to pull out the highlights often requires more effort than a human taking essential notes to begin with. As with most human vs. Machine tradeoffs, a balance is needed — one that respects participants’ time and well-being (e.g., reputation, legal exposure, etc.), while keeping the focus on the meeting’s desired outcome.