Changes in the workplace are increasing demand for continuous learning. In response to this, ASAE’s ForesightWorks “Microlearning” action brief suggests that associations should target specific audiences with microlearning activities.

But that’s easier said than done. Getting a microlearning program off the ground requires a well-thought-out strategy that includes a realistic assessment of the internal resources you have to commit to such a project. Depending on what you uncover, you may then decide to partner up to get the program up and running or go your own way.

Partnered Approach

If your association lacks professional development content and resources to make this happen, it may be time to consider a revenue- and expense-sharing model—or some other type of partnership—to help fund microlearning. Sometimes the best approach to developing a new microlearning program from scratch is to look for inspiration from others. Here are three ways to partner up:

Work with a consultant. Consider collaborating with a consultant on a microlearning series. First, find out what you’ll need to develop a microlearning series, and then talk to specific consultants and vendors that have similar desires to reach targeted audiences with engaging PD content.

Sometimes the best approach to developing a new microlearning program from scratch is to look for inspiration from others.

Tap into digital badge partners. Another way to work with a vendor is by showcasing their digital badging technology. It may be that vendors will underwrite or sustain a microlearning program if they have exclusive rights to deliver their digital badge upon course completion.

Reuse content from other organizations. Consider reaching out to other associations with similar members to partner or receive express permission to reuse content and resources. Keep in mind that there may be copyright or licensing rules to navigate.

DIY Microlearning

If you decide that partnering won’t work for your association and to instead take a do-it-yourself approach to develop microlearning content, start by asking this question: How will I create a PD program that delivers essential information to members in a timely and beneficial way?

The content must be shareable and delivered in a format that best suits members’ needs. For example, does the content work as a video or a recorded presentation? Or is it better as a brief course module or podcast? Get members involved in the process and consider surveying them to see if they have any content platforms or mediums they prefer.

As you decide on the microlearning format and overall structure of the PD program, also make sure that it’s cost-effective and easy-to-use. Focusing on user testing and user experience can be excellent ways to tweak or change a microlearning program during or after deployment.

And, as you create microlearning materials, be sure to keep the content simple and focused on the need-to-know requirements. By highlighting new information or focusing on new areas of study, even if it’s on the same topic that has been discussed in the past, you keep the information and program fresh, which in turn keeps microlearning interesting and relevant for learners.

Finally, always train your course leaders to keep messages short and focused. Your biggest challenge will be to get learners to immediately read, watch, or listen. When learners know they can come to you for exactly what they need in a limited amount of time, they’re much more likely to refer others and reengage in learning again.