Reputation Management in the Age of Social Media

Reputation Management in the Age of Social Media

October 15, 2018

Social media enables associations to engage efficiently with their audience, but these platforms also make it easy to become the target of unfounded complaints or even smear campaigns that can badly damage an organization’s hard-earned reputation. If it happens to you, how you respond matters.

Managing reputation is tough when every person with a social media account is a potential critic with global reach. Organizations must contend with the concern that one negative social media post could destroy hard-earned goodwill built up through years of thoughtful industry leadership and community interactions. ...