How to Transform Your Sponsors Into Thought Leaders

How to Transform Your Sponsors Into Thought Leaders

Thought Leaders March 12, 2018 By: Bob Buday and JP Moery

Associations often limit their sponsor and vendor involvement to only advertising and exhibiting. But there is room for them to share their knowledge. Here are five ways to transform sponsors into thought leaders and generate nondues revenue as a result.

Sidelining sponsors and vendors by allowing them to only advertise and exhibit at conferences precludes associations from fully tapping their expertise. If sponsors’ specialized know-how is developed, packaged, and presented in educational—and not blatantly self-promotional—ways, it can benefit members....