Five Steps to More Successful Sponsorship Marketing

Five Steps to More Successful Sponsorship Marketing

Sponsorship Marketing July 2, 2018 By: James M. Personius

A high-performing sponsorship program benefits everyone involved: your sponsors, your association, and most important, your members. To market sponsorships effectively, your team needs to focus on connecting members with sponsors who can help them solve their problems.

Just about every association executive director or CEO says that increasing nondues revenue is important for the organization’s long-term success—and that usually means more sponsors and sponsorship revenue. Yet, many associations find it difficult to meet and sign new sponsors. ...