With Ethical Marketing, Build Loyalty by Sharing Your Values

With Ethical Marketing, Build Loyalty by Sharing Your Values

Ethical Marketing August 6, 2018 By: Debbie Trueblood, CAE

The ethical consumerism movement is gaining steam, particularly among millennials. As mission-driven organizations, associations have compelling stories to tell about the values they stand for and the impact they have on the world—which can directly affect members’ buying decisions.

Many millennials spend their money on products and services from organizations that they believe represent their values—a practice known as ethical consumerism. For associations that want to attract and retain millennial members and others who are similarly selective in their spending, responding to ethical consumerism is becoming an important part of membership recruitment and retention strategy. ...