How Associations Can Demonstrate Membership ROI

How Associations Can Demonstrate Membership ROI

Demonstrate ROI August 27, 2018 By: Anthony Clervi

Many associations struggle to communicate the value of membership to new and existing members. If you tell your membership ROI story successfully, it can boost dues revenue and strengthen member acquisition and retention.

It costs five times more to attract a new customer than it does to keep an existing one, and in many ways, the same can be true for your members. ...