For a More Agile Association, Look to Newsrooms

Look to Newsrooms April 30, 2018 By: John Tramontana, CAE, Christopher Urena, CAE, and Aaron D. Wolowiec, CAE

Newsrooms are structured so that reporters can meet readers’ needs quickly. Likewise, associations can follow this model to more efficiently respond to their members’ needs. Three experts explain how to leave the telegram model behind and move toward an agile system.

We’ve all heard the accusations over the years: “Associations are too slow to change. They don’t know how to adapt. There’s too much red tape!”...