How to Transform a Publication to Better Serve a Changing Industry
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How to Transform a Publication to Better Serve a Changing Industry

magazine transformation September 8, 2017 By: Alex Beall

Association publications can be an important means to keep members updated on the organization's work, industry changes, and new ways to do business. An incremental transformation of a publication can help to better meet these goals. Here's how one association did it.

With the help of staff, research, and a drive to evolve and inspire, the communications team at the National Automatic Merchandising Association transformed its short, print InTouch newsletter into a 60- to 70-page, graphic-driven, color magazine....