Creating a Mobile-Friendly Experience for Members with Apps

Creating a Mobile-Friendly Experience for Members with Apps

smith_a_mobile_friendly September 29, 2017 By: Michelle Smith

Associations are increasingly turning to mobile technology as an important communication tool. A few mobile strategies will help you get started with apps and increase member engagement.

According to the Pew Research Center, 77 percent of American adults now own smartphones. That’s up from 35 percent in 2011. So, it’s no surprise that today’s mobile-savvy members not only expect to have great experiences, they also demand it. As part of our strategy to deliver consistently positive first impressions and ongoing interactions throughout the membership experience, the Association of College Unions International turned to mobile apps as a powerful, front-facing marketing tool....