How to Market Your Association to Boost Membership

sussman_effective November 20, 2017 By: Jeffrey Sussman

A strategic PR and marketing plan can show how your association benefits consumers and society at large. A look at the tactics the Neighborhood Cleaners Association used to not only attract new members but also retain current members.

Whether an association retains an independent public relations or marketing agency or hires an experienced PR or marketing professional, it should have in place a strategic marketing plan that will be effective in producing positive results. ...