Effective, Low-Cost Advocacy for Associations of Any Size

Effective, Low-Cost Advocacy for Associations of Any Size

two business professionals shaking hands May 2, 2017 By: Anne D. DarConte, CAE

With organizational advocacy efforts shifting to incorporate other departments and communications channels, associations have more low- or no-cost options for meeting legislative goals. Here's how associations, particularly small-staff associations, can take advantage of the changing landscape.

While government relations is one of the primary reasons that many associations exist, some have relegated it to a secondary or even tertiary role due to limited resources. Yet some of these same associations have found themselves scrambling to defeat legislative or regulatory proposals that could harm members. So how can you make sure your members' interests are protected in the public policy arena, even with limited resources?...