A New Way of Thinking About Sponsorship Partners

A New Way of Thinking About Sponsorship Partners

professionals shaking hands across a meeting table May 15, 2017 By: Emily Bratcher

As membership dues decline as portion of association revenue, some organizations are relying on sponsorships to meet their bottom lines. Here's a case for thinking about those partnerships in a whole new way.

Some associations are finding that even their tried-and-true partners aren't interested in participating in association sponsorship programs anymore....