Increasing the ROI of Your Capitol Hill Lobby Day

Increasing the ROI of Your Capitol Hill Lobby Day

ceiling inside the U.S. Capitol March 6, 2017 By: John Boling

Planning legislative fly-ins can be a successful advocacy technique, but associations need to figure out how to keep their members involved in these events year after year. These five tips can boost your members' return on investment and keep them coming back.

Every year associations spend a lot of time, effort, and money to bring their members to Capitol Hill as a way to show off their industry, only to miss easy opportunities that heighten the experience and keep their members coming back. It's important that members think their time is being put to good use during DC fly-ins, so associations should maximize the trip's return on investment. After all, it isn't cheap to fly to DC and stay in a hotel, but taking these five steps will keep members involved long-term....