Harnessing Social Media to Show Why Your Members Matter

Harnessing Social Media to Show Why Your Members Matter

a close-up of a stethoscope on a medical professional in blue scrubs March 6, 2017 By: Aimee Stern

Social media success demands lightning-fast response, but many associations are not ready to jump on an opportunity the moment it is presented. The American Nurses Association provides valuable lessons for communicators who want to do it right.

During the Miss America talent competition in September 2015, Miss Colorado Kelley Johnson, a registered nurse, recited a moving monologue about a night in intensive care with an Alzheimer's patient that changed both of their lives. She wore her scrubs and stethoscope on stage....