A Rebranding Strategy to Ensure Future Success

A Rebranding Strategy to Ensure Future Success

organization rebrand June 19, 2017 By: Danielle Duran Baron

Is your association widely respected but also widely unknown? To address this discrepancy, one association's marketing and communications team took on a rebranding project that went beyond a new logo.

When shifting priorities and new audiences are constantly challenging the status quo, can you rest on your laurels? Are you strategically putting your association on the path to future success? These were some of the questions my organization, the Accreditation Board for Engineering and Technology, an association that accredits global STEM-related university programs, set out to answer as we embarked on a journey to take hold of our message and reach new audiences....