Lost in Translation? How One Association Is Speaking to Its Global Audience

Lost in Translation? How One Association Is Speaking to Its Global Audience

"welcome" written in different languages around a digital globe January 9, 2017 By: Elissa Myers, CAE

To connect with more of its members around the world, the Academy for Eating Disorders got serious about translation. From conferences to scientific articles to web content, AED's investment in multilingual communication is paying dividends in member engagement.

English isn't the world's most common language. In fact, it comes third after Chinese and Spanish. But until last year, the Academy for Eating Disorders—a global professional association with members in 40 countries and 31 chapters, partners, and affiliates around the world—communicated predominantly in English. Although English is generally considered the universal language of the scientific community, including AED, we realized that language can be a barrier to membership involvement....