How "Combo-Promo" Marketing Can Bring in New Members

a dart hitting the bullseye target January 9, 2017 By: Ashley Uhl

One association looked to highly engaged nonmembers as promising new-member prospects. The membership and marketing team tested a "combo-promo" campaign, which helped increase membership and engagement rates.

When it comes to membership, most associations struggle with two things: growing the membership base and increasing event attendance and engagement....