The Two E's of Member Advocacy: Engagement Leads to Efficacy

The Two E's of Member Advocacy: Engagement Leads to Efficacy

people grouped together in the shape of a chat bubble February 13, 2017 By: Andrew S. Goldschmidt, CAE

Associations work with legislators to advocate on behalf of their members, but those efforts become much more effective when they include individuals. The National Association of Counties turns members into advocates by providing structures and opportunities to help them engage.

Grassroots member advocacy is much more possible and meaningful now than ever before. In today's world, members can easily travel across the country or shoot off a tweet instantly. The key to membership advocacy, like any volunteer responsibility, is to determine the right role for the member to play. Social media certainly has its place and is perfect for the most time-constrained individuals, but nothing replaces direct constituent outreach through email, legislative conferences, lobbying, and Washington, DC, fly-ins....