The Modern Lobbyist's Must-Have Skill Set

The Modern Lobbyist's Must-Have Skill Set

Modern Lobbyist Toolkit December 14, 2017 By: Joshua Habursky and Mike Fulton

Effective government relations work has always required broad knowledge and a wide range of skills, but 21st-century GR professionals have a whole new set of tools at their disposal to help them achieve their advocacy goals. More than ever, success is all about versatility.

If you spend a significant amount of time as an advocacy professional, you will need to get comfortable with reinventing your style, strategy, and tactics regularly. Advocacy is not a fixed discipline, where the same approach will work time and time again. Lobbyists and grassroots professionals who are open to change and new tactics can stand the test of time and help government work for their organizations and industries....