The Mathematics of Member Engagement

The Mathematics of Member Engagement

letters and numbers being drawn to a magnet September 6, 2016 By: Michael Barbagallo

Associations must go beyond economic benefits to keep members engaged. Instead, by engaging members on an emotional level, they'll find they can increase member value exponentially.

You and your team walk into a restaurant for dinner. The food is very good. But, the service is outstanding. Your server, among many other services, makes suggestions based on a team member's dietetic restrictions and he entertains a child at the next table....