What Does Membership Really Cost?

What Does Membership Really Cost?

Wallet cash May 9, 2016 By: Sara Wood, MBA, CAE

The hard costs associated with membership operations at an association—recruitment, retention, customer service—are easy to identify, but the long-term sustainability of any membership organization also rests on a solid understanding of hidden costs and opportunity costs. Here's a primer on association membership efficiency.

The newly released Membership Essentials: Recruitment, Retention, Roles, Responsibilities, and Resources, 2nd Edition, published by Wiley and ASAE Management Press, just hit bookshelves in March, reminding association professionals of some key basics when it comes to the core function of associations. ...