Mine Your Data to Guide Your Marketing Campaigns

Mining tools May 23, 2016 By: Katherine Matthews, Tom McClintock, Catherine Ort-Mabry, and Debi Sutton

Data can be used to predict customer behavior and increase membership renewals and conference registrations. But how? Take a lesson from the Entomological Society of America to learn how you can best dig into the data you have to better market to members.

Imagine, if you will, a future with no unwanted advertising, where your email inbox is clean and your marketing messages are heard by every recipient because they want to hear what you have to say....