Your Certification Program is Worth More Than You Know

Your Certification Program is Worth More Than You Know

Treasure Chest February 9, 2016 By: Marc Thompson

Increased member growth, member retention, and meeting attendance are just a few of the positive effects a certification program can have on an association. But these impacts often aren't properly credited to the certification program. Here's how to get a clear idea of what your certification program is worth.

It's no surprise that many associations have credentialing programs. Certifications and certificate programs increase the need for study guides, continuing education, practice exams, and other products and services. They also elevate the profession and position associations as the stewards for high standards....