Member Retention Tactics: Low Investment, High Impact

Member Retention Tactics: Low Investment, High Impact

Smiles February 23, 2016 By: Michael Cummings

When you work at a small association, you can't always afford the member retention tools that larger organizations have access to. Fortunately, there are many tactics we can implement that don't cost very much.

How do you know when a member is unhappy? Unfortunately, members tend not to articulate their disappointment; they simply don't renew. But a good place to try solve problems early is through your membership survey or conference attendee evaluation. When reviewing those results, nothing is quite as illuminating as the write-in comments. ...