Make Your Magazine a Source of Nondues Revenue--Again

a man holding a tablet and a woman holding an open book August 29, 2016 By: Emily Bratcher

The Association of YMCA Professionals was bleeding money from its member magazine. Here's how AYP staunched the flow and even started making money on its print magazine. Hint: It didn't involve pushing it online.

When Donna Dunn, CAE, took the helm of the Association of YMCA Professionals in 2009, the AYP member magazine was losing about $100,000 a year. ...